Pixie Lott is set to launch The Pixie Lott Italia Conti theatre school in Chelmsford, Essex, alongside her mum Beverley and sister Charlie-Ann.

The stage school will be an associate of Italia Conti, the school that gave the singer a scholarship when she was 11 years old. Beverley Lott commented 'While still only young herself, Pixie is very keen to encourage youngsters. Singing has always been her passion. So she will take a lead on the singing and songwriting element at the school'.